Brand Identity

Evolving PCMag’s brand identity for the first time in 40 years

New Style Guide Implementation

Part of developing PCMag’s updated brand identity was creating a comprehensive graphic treatment for the Editorial Art Team. This included a library of textures, templates for recurring content themes, and standardized processes for production and review.

Through this process, I created a cohesive and recognizable graphic recipe that reinforces the PCMag brand wherever it shows up.

Graphics by Alisa Stern, Rene Ramos, Rashawn Dixon, and Stacey Zhu

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PCMag Badges and Awards

Prior to the redesign, PCMag’s suite of Editorial award logos had a lot of variation across font, color, shape, and placement. My goal was to work with the Product and Licensing teams to create a more unified and strategic suite of award logos. The result is increased brand esteem and recognition, and enable scalability on and off-site.