VIRTUAL 360° HOME

Mashable Home*

With 2020 events canceled, and an industry reeling from unprecedented shifts in consumer behavior, Mashable Home offered consumers a space to hang out together virtually.

This interactive 360° home featured 6 custom rooms, 60+ shoppable products, and fun games— all driving more than 47M impressions and 2.17M total views.

With over 2 million video views of our live influencer tutorials, this disruptive & engaging experience overcame virtual saturation and met users where they felt most comfortable– right at home.

*Due to upgrades within Mashable’s CMS, some content may not be viewable

Art direction & mood boards

  • Kitchen 01

  • Kitchen 02

  • Living Room 01

  • Living Room 02

  • FlexSspace 01

  • Flex Space 02

  • Backyard

  • Prop Styling

  • General Aesthetic

Final room designs

An interactive experience

Product Hotspots

With sponsors like Walmart and Dell, conversion was key engagement metric. To meet these goals, we created over 50 shoppable hotspots throughout the home.

Interactive Cookbook

As part of Walmart’s sponsorship of The Mashable Home Kitchen, we tapped influencer Skyler Bouchard to help us create 3 recipes for the humble yet mighty potato - a Mashable favorite.

Potato Escape!

As part of Walmart’s sponsorship of The Mashable Home Kitchen, we tapped influencer Skyler Bouchard to help us create 3 recipes for the humble yet mighty potato - a Mashable favorite.

Madame Ghandi

Exclusive musical performance livestreamed on Twitter.